CAT: MATERIAL
Preference for durable, breathable fabrics designed for repeat wear and reduced replacement cycles.
Community
IMPACT
SYSTEM
Sustainability is not a campaign. It’s a system of decisions—materials, construction, longevity, and reduction. We focus on fewer, better products that stay in use longer.
CAT: CONSTRUCTION
Reinforced seams and stability-focused silhouettes that extend product life.
CAT: USAGE
Pieces designed for daily wear, not seasonal replacement.
CAT: PACKAGING
Simplified packaging approach focused on protection and reduced excess.
CAT: TRANSPORT
Optimized logistics structure to balance delivery efficiency and environmental impact.
CAT: LIFECYCLE
Focus on longevity to reduce disposal frequency and material waste.
Selection
Fabrics chosen for breathability, durability, and structural stability.
Production
Reduced complexity to limit material waste during manufacturing.
Wear
Designed for high-frequency usage across training and daily movement.
Retention
Pieces maintain structure and comfort across repeated wash cycles.
Extension
Multi-context use: training, daily wear, recovery.
LESS NOISE.
LESS WASTE.
CORE DIRECTION:
Longevity > Replacement. Products designed to remain relevant and functional.
- Design Minimal silhouettes reduce unnecessary materials.
- Branding Controlled visual identity limits decorative excess.
- Packaging Protection-first approach with reduced layers.
- Collections Fewer, more consistent releases.
Material Innovation
Continued exploration of advanced fabrics with improved durability and reduced environmental impact.
Production Efficiency
Streamlined processes to reduce excess resource use.
Lifecycle Extension
Encourage longer usage through durable construction and adaptable design.
Transparency
Clear communication about product structure, materials, and direction.